Insights, updates, and explorations.
AI is changing how digital products are built. Research moves faster. Documentation takes less time. Exploration that once took days can happen in hours. That is real, and it matters for the clients we work with. But speed without direction is just noise. The studios and teams getting the most out of AI are not […]
If your website is built on Squarespace, Wix, or a similar platform and it is not generating leads, you are not alone. Most small businesses in Michigan built their first site to get something online quickly. That made sense at the time. In 2026, it is starting to cost them. The Honest Difference Between DIY […]
After 16 Years, This Is the Next Chapter I have spent the last sixteen years designing and building digital products for startups, growth-stage companies, and enterprise teams. I have worked across industries, across team sizes, and across every stage of the product lifecycle. That work taught me a lot about what makes digital experiences actually […]
You do not feel the cost of complexity at launch. You feel it six months later in slow decisions, stalled growth, and a roadmap you are quietly afraid to touch. By then the decisions that caused it are buried under layers of work, and unpicking them costs more than building something right would have in […]
The Role Is Changing If you are searching for a Design Engineer in Michigan, you are probably not looking for a typical web designer. You want someone who understands your business before touching a layout, who can move quickly without sacrificing direction, and who treats your website or product as infrastructure rather than decoration. The […]
I’m going to say something most designers won’t. Your website probably isn’t underperforming because of the design. It’s underperforming because no one decided what it’s supposed to do. A website isn’t a branding exercise. It isn’t a box to check. It isn’t proof that you exist. It’s a tool. And most businesses never define what […]
Design Engineer Dominiek founded Niek Design Group after more than 16 years designing and building digital products for startups and enterprise teams. His work spans websites, platforms, and internal tools for organizations navigating growth, change, and increasing complexity. With a background that blends design, engineering, and product strategy, Dominiek leads the studio with a belief […]