Michigan Design Studio

About Niek Design Group

Design. Engineering. Strategy.

Niek Design Group is an independent design and product studio built for teams that need clarity, speed, and direction. We partner with founders and operators to design, build, and optimize digital products that support growth without unnecessary complexity.

Our work spans product design, website systems, and internal tools. We bring structure to fast-moving organizations working through scale, change, and technical decisions.

What We Do

Focused work. Better outcomes.

The studio focuses on application design, UX, and early product direction. This includes shaping user flows, defining structure, and designing interfaces that feel intuitive and visually distinct. The goal is to help products feel easier to use and easier to build.

Rather than high-volume work or templates, we take on a small number of projects at a time. This allows for more care, better collaboration, and stronger outcomes. The result is work that feels considered, original, and built to last.

Dominiek Randall Sr. — Founder of Niek Design Group
The Founder

Dominiek Randall Sr.

Founder and Design Engineer

Dominiek founded Niek Design Group after more than 16 years designing and building digital products for startups and enterprise teams. His work spans websites, platforms, and internal tools for organizations working through growth, change, and increasing complexity.

His background blends design, engineering, and product thinking. This helps bridge the gap between what a product needs to do and how it actually gets built. Decisions are grounded in real-world experience, not just what looks good on a screen.

The studio partners with teams who value a clear process, direct decisions, and the time required to build products that hold up over the long term.

Olympics
LG
Mack Trucks
Toyota
HQ22 Creatives
L'Oréal
Carol's Daughter
Bridgestone

“Simplicity is not about doing less. It is about doing the right things well.”

— Dominiek Randall Sr., Founder

The Latest Insights

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Small Business Website Redesign Cost in Michigan (2026 Guide)

How Much Does a Small Business Website Redesign Cost in Michigan?

If you're thinking about redesigning your website, one of the first questions is cost. For small businesses in Michigan, pricing can range widely depending on what you actually need. This guide breaks down real numbers and what drives them so you can plan with confidence.

Small Business Website Redesign Michigan
AI_in_Product_Strategy_and_Design

How We Use AI in Product Strategy and Design Without Replacing Human Thinking

AI is changing how digital products are built. Research moves faster. Documentation takes less time. Exploration that once took days can happen in hours. That is real, and it matters for the clients we work with. But speed without direction is just noise. The studios and teams getting the most out o

AI Product Design Studio
Redesign vs DIY: What Small Business Websites Need in 2026

Redesign vs DIY: What Small Business Websites Need in 2026

If your website is built on Squarespace, Wix, or a similar platform and it is not generating leads, you are not alone. Most small businesses in Michigan built their first site to get something online quickly. That made sense at the time. In 2026, it is starting to cost them. The Honest Difference Be

Small Business Website Redesign Michigan
Niek Design Group is Officially Open

Niek Design Group is Officially Open

After 16 Years, This Is the Next Chapter I have spent the last sixteen years designing and building digital products for startups, growth-stage companies, and enterprise teams. I have worked across industries, across team sizes, and across every stage of the product lifecycle. That work taught me a

Design Engineer Michigan
Ready to Work Together?

Book a discovery call to see if it is the right fit

Every engagement starts with a conversation. We will talk through your goals, your product, and whether working together makes sense. No pressure, no pitch deck.