For SaaS Startups and Growth Teams

A product design solution built for SaaS startups serious about scaling

Most SaaS products do not struggle because of bad ideas. They struggle because design and product thinking stopped keeping up with growth. At a certain stage you do not need more execution. You need a partner who understands your product well enough to help you build it better.

Start a projectView investment

Niek Design Group Designs Apps For

Seed to Series A Startups

You have a product and early users, but design is not keeping up with your roadmap. You need consistent support without the overhead of a full internal hire.

Growth Stage Teams

Your product is scaling, but the experience has not kept pace. Onboarding is patchy, the UI is inconsistent, and the team knows something needs to change.

Founders Preparing to Raise

Your next funding round requires a product that reflects where the company is headed, not where it started.

Teams Without a Design Lead

You have engineers and a roadmap but no one owning product thinking and UX direction. We fill that gap.

How we work as a product design partner

The data makes the case for better SaaS and app design.

More than design execution. We work as an embedded product design partner for SaaS teams, not a vendor delivering files. We learn your product, your users, and your goals, and we stay involved as both evolve. That ongoing context is what separates a design partner from a design service.

If it feels unclear, outdated, or rushed, it quietly works against you… even if everything else you do is solid.

Fix the onboarding experience before it costs you users

90%

of users churn if they do not understand a product's value within the first week of signing up.

Drivecreativeagency

Reduce drop-off with clearer user flows

40–60%

of users drop off after signup due to poor onboarding experiences.

Webfoxmarketing

74%

of potential customers will switch to a competitor if the onboarding process is too complicated.

Webfoxmarketing

Design systems that keep users engaged long term

50%

improvement in retention rates with an effective onboarding experience.

Webfoxmarketing

Turn new users into paying customers faster

3×

more likely to become paying customers when users complete an onboarding checklist.

Drivecreativeagency

What we deliver

Five things we can deliver to your team

Every engagement is scoped around what your product actually needs and structured around your roadmap, not ours.

Product Strategy

Aligning design decisions with business goals before a screen is touched.

User Flows

Structuring the core journeys your users take through the product for clarity and efficiency.

UI Design & Prototyping

Interfaces that are intuitive, consistent, and built to perform across your core workflows.

Design Systems

A shared visual language your team can build inside without breaking consistency every time something new ships.

Developer Ready

Handoff documentation that reduces back and forth and speeds up implementation.

Our capabilities

Strategy

  • Product auditing
  • User research
  • Proof of concept
  • Minimum viable product
  • Conversion rate optimisation
  • Product management
  • Project management

Design

  • User experience strategy
  • User experience design
  • User interface design
  • Design systems

Development

  • React
  • NextJS
  • React Native
  • Swift
Our Design Process

A clear process that keeps projects on track

Every engagement starts with alignment on your goals, users, constraints, and what success looks like. From there, we move fast without cutting corners.

Step 1.

Design Strategy

We identify the right problem before designing anything. This includes reviewing your product or brief, defining scope, and grounding decisions in real user needs and business goals.

Step 2.

Build & QA

Design and engineering move together, not separately. We build products and sites that are tested and ready for real users before launch.

Step 3.

Improve

After launch, we track performance and refine based on real data so your product continues to improve over time.

Product Design Sprint

Focused. Scoped. Delivered.

A structured sprint to redesign or meaningfully improve key areas of your product. We align on scope, execute with precision, and hand off production-ready work your team can build from immediately.

What's Included

  • Product strategy and UX direction
  • User flows and interaction design
  • High fidelity UI design
  • Developer-ready specifications and handoff

Best For

  • Teams with a specific area to fix or ship
  • Founders preparing for a raise or launch
  • Products that need a focused push before ongoing support begins

Investment

$15,000 – $25,000+

A focused engagement to redesign or improve key parts of your product. Scope is confirmed before the engagement begins. No surprises.

  • 4–6 week engagement
  • UX, flows, and interface design
  • Designed for scalability
  • Scope confirmed before work begins
Olympics
LG
Mack Trucks
Toyota
HQ22 Creatives
L'Oréal
Carol's Daughter
Bridgestone
Not sure where to start?

Start with a UX audit

If your product has usability issues, onboarding drop-off, or conversion problems you have not been able to diagnose, a UX audit is the right first step before committing to an ongoing engagement. It gives you a clear picture of what is actually wrong and the most efficient path to fixing it.

Explore the UX audit
Niek Design Group owl
Latest Insights

From the Niek Design Group blog

View all →
AI_in_Product_Strategy_and_Design

How We Use AI in Product Strategy and Design Without Replacing Human Thinking

AI is changing how digital products are built. Research moves faster. Documentation takes less time. Exploration that once took days can happen in hours. That is real, and it matters for the clients we work with. But speed without direction is just noise. The studios and teams getting the most out of AI are not […]

AI Product Design Studio
Redesign vs DIY: What Small Business Websites Need in 2026

Redesign vs DIY: What Small Business Websites Need in 2026

If your website is built on Squarespace, Wix, or a similar platform and it is not generating leads, you are not alone. Most small businesses in Michigan built their first site to get something online quickly. That made sense at the time. In 2026, it is starting to cost them. The Honest Difference Between DIY […]

Small Business Website Redesign Michigan
Niek Design Group is Officially Open

Niek Design Group is Officially Open

After 16 Years, This Is the Next Chapter I have spent the last sixteen years designing and building digital products for startups, growth-stage companies, and enterprise teams. I have worked across industries, across team sizes, and across every stage of the product lifecycle. That work taught me a lot about what makes digital experiences actually […]

Design Engineer Michigan

Let's build a product
that scales

Your product experience should support growth, not slow it down. If you are ready to work with a team that treats design as a strategic function rather than an execution layer, start here.

Start a projectSchedule a Free Product Review

Typical response time: 2 to 8 business hours