Niek Design Group® / SaaS Product Design
SaaS Product Design
for startups ready to scale
Seed to Series A × Growth × Fundraising
Product design · UX · Systems
Niek Design Group Designs Apps For
Seed to Series A Startups
You have a product and early users, but design is not keeping up with your roadmap. You need consistent support without the overhead of a full internal hire.
Growth Stage Teams
Your product is scaling, but the experience has not kept pace. Onboarding is patchy, the UI is inconsistent, and the team knows something needs to change.
Founders Preparing to Raise
Your next funding round requires a product that reflects where the company is headed, not where it started.
Teams Without a Design Lead
You have engineers and a roadmap but no one owning product thinking and UX direction. We fill that gap.
How we work as a
product design partner
The data makes the case for better SaaS and app design.
More than design execution. We work as an embedded product design partner for SaaS teams, not a vendor delivering files. We learn your product, your users, and your goals, and we stay involved as both evolve. That ongoing context is what separates a design partner from a design service.
If it feels unclear, outdated, or rushed, it quietly works against you… even if everything else you do is solid.
Fix the onboarding experience before it costs you users
90%
of users churn if they do not understand a product's value within the first week of signing up.
Drivecreativeagency
Reduce drop-off with clearer user flows
40–60%
of users drop off after signup due to poor onboarding experiences.
Webfoxmarketing
74%
of potential customers will switch to a competitor if the onboarding process is too complicated.
Webfoxmarketing
Design systems that keep users engaged long term
50%
improvement in retention rates with an effective onboarding experience.
Webfoxmarketing
Turn new users into paying customers faster
3×
more likely to become paying customers when users complete an onboarding checklist.
Drivecreativeagency
What we deliver
Five things we can deliver to your team
Every engagement is scoped around what your product actually needs and structured around your roadmap, not ours.
Product Strategy
Aligning design decisions with business goals before a screen is touched.
User Flows
Structuring the core journeys your users take through the product for clarity and efficiency.
UI Design & Prototyping
Interfaces that are intuitive, consistent, and built to perform across your core workflows.
Design Systems
A shared visual language your team can build inside without breaking consistency every time something new ships.
Developer Ready
Handoff documentation that reduces back and forth and speeds up implementation.
Our capabilities
Strategy
- Product auditing
- User research
- Proof of concept
- Minimum viable product
- Conversion rate optimisation
- Product management
- Project management
Design
- User experience strategy
- User experience design
- User interface design
- Design systems
Development
- React
- NextJS
- React Native
- Swift
03 / Partnership Process
Stay close to the work
How ROI shows up in our process.
01 — BUSINESS
Understand the business first
We define the goal, understand the people the product needs to serve, and determine what has to be true for the work to be worth building.
02 — DESIGN
Design and engineering move together
Ideas are shaped around both the experience they need to create and the realities of what it takes to ship them.
03 — CONTEXT
Context stays with the product
There is no point where the design gets handed off and the thinking behind it disappears. Staying this close to the work requires focus.
Not sure where to start?
Start with a UX audit
If your product has usability issues, onboarding drop-off, or conversion problems you have not been able to diagnose, a UX audit is the right first step before committing to an ongoing engagement. It gives you a clear picture of what is actually wrong and the most efficient path to fixing it.
Explore the UX audit
Let's build a product
that scales
Your product experience should support growth, not slow it down. If you are ready to work with a team that treats design as a strategic function rather than an execution layer, start here.
Typical response time: 2 to 8 business hours