Strategic Design Partner

See What Others Miss. Design With Clarity.

We help startups and growth-stage companies align strategy, product, and design into high-performing digital systems built to scale.

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16+ years of experience

Niek Design Group

Based in Michigan · Working Nationwide

Niek Design Group is an independent design and product studio built to offer a clearer, faster, and more effective way to build. We design, build, and optimize digital experiences for ambitious teams navigating growth, change, and complexity.

Our Expertise

Engineered For Growth + Designed For Experience.

Partner with NDG for clarity, senior execution, and work that holds up as the business grows.

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Product Strategy

Product Strategy

Product Vision & RoadmapProduct Market Fit

Focus on understanding the business, the market, and the real problem we're solving. This creates alignment early and helps teams invest their time and money where it actually matters.

UX Design

UX Design

UX/UI DesignDesign SystemsUser FlowsResearch

Design products and websites around real behavior, not assumptions, so users understand what to do and why it matters.

Engineering

Engineering

Website DevelopmentAI EngineeringMVP Apps

Bring designs to life with clean, reliable engineering that's meant to evolve — not break the moment your business grows.

Our Process for Wise Decisions

Thoughtful Design.
Powerful Results.

Every project starts with understanding where you are, defining where you want to go, and building the digital experience that gets you there.

Niek Design Engineer

Step 1.

Business Clarity

We align on goals, audience, constraints, and opportunity to establish a strong foundation.

Step 2.

Design Strategy

Thoughtful UX and modern design systems shape products that look sharp and perform smoothly.

Step 3.

Engineering & QA

Engineering and quality assurance ensure reliability, scalability, and launch readiness.

Step 4.

Evolution

Post-launch support focuses on performance, iteration, and long-term value.

Why Work With Design Engineers

Structured To Balance Investment With Real, Measurable Impact.

Strategy, design, and development live in one place for faster decisions and cleaner end-to-end delivery.

If it feels unclear, outdated, or rushed, it quietly works against you — even if everything else you do is solid.

Present your business with clarity and credibility

75%

of users judge a company's credibility based on its website design.

Build trust with first-time visitors

0.05 seconds

is all it takes for visitors to form a first impression.

88%

won't return after a poor experience.

Clearly communicate what you do and how to work with you

2–3×

higher conversion rates are common when value propositions are clear and focused.

Give you a site you're confident sharing and building on

3×

more likely to be actively marketed when teams trust and believe in their website.

Dominiek Randall, Founder of Niek Design Group

Dominiek founded Niek Design Group after 16+ years inside startups and enterprise environments, he saw the same pattern. Good ideas slowed down by misalignment.

For Niek, simplicity isn't about doing less. It's about doing the right things well. The studio partners with teams who value thoughtful process, clear decisions, and the time required to build brands and products that perform over the long term.

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Olympics
LG
Mack Trucks
Toyota
HQ22 Creatives
L'Oréal
Carol's Daughter
Bridgestone
Pricing

Consulting Packages

We typically partner with teams investing $10k–$50k+ into their next phase of growth.

Product Design Partner

8k/mo.

Minimum 2 month commitment

Senior level strategy, product thinking, and execution in one place. Faster decisions. Cleaner output. Less coordination.

Focused leadership without the overhead costs of 140k to 180k per year.

What's Included

  • Ongoing product and UX design
  • Landing pages and website updates
  • Product strategy support
  • Design system improvements
  • Weekly working sprints
  • Clear priorities and execution
  • Direct communication
  • Ability to pause

Best For

  • Start-ups building toward product market fit
  • Launching or refining a product
  • Preparing for funding
  • Companies that need consistent forward movement

We only work with 2 to 3 retained partners at a time.

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Strategic Reset

18k+

A focused engagement to realign your product, website, and messaging. This is for teams that need clarity before they scale. We define what matters, remove what does not, and design a system that supports growth.

What's Included

  • Deep discovery and business alignment
  • Clear goals and success metrics
  • Product and website structure
  • UX architecture and user flows
  • High fidelity product and website design
  • Messaging guidance
  • Launch plan and rollout support

Best For

  • Repositioning a company or product
  • Redesigning a core website or platform
  • Preparing for growth, funding, or expansion
  • Teams that feel misaligned or unclear
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FAQs

Frequently Asked Questions

Common questions about working with Niek Design Group. We're here to help—reach out for a conversation.

We partner with startups and growing businesses that are navigating change—launching something new, repositioning, scaling a product, or preparing for growth or funding. Most of our work is with SaaS, fintech, e-commerce, and technology-driven teams, but the common thread is ambition and momentum.

Niek Design Group is a small, senior-led studio. Projects are led directly by experienced design and product leadership, with a trusted network of collaborators brought in as needed. This keeps work focused, efficient, and high quality—without unnecessary overhead.

There are no layers, handoffs, or account managers. Strategy, design, and execution live in one place. That means faster decisions, clearer communication, and work that actually holds together from concept to launch.

Yes. We handle strategy, UX/UI design, and engineering together when needed. For teams with in-house developers, we also provide developer-ready design systems and handoff support.

Every project starts with discovery and alignment. From there, we define scope based on what will create the most impact—whether that's a focused website, product design support, or an ongoing partnership. Work is milestone-based and results-oriented.

Timelines vary by scope. Strategic websites typically take 4–8 weeks. Ongoing product partnerships run month-to-month with weekly deliverables and clear priorities.

Both. One-time projects like strategic websites are scoped and priced upfront. Product Design Partner engagements run on a monthly retainer for teams that need ongoing momentum and flexibility.

Yes—especially teams that need clarity, speed, and senior-level execution without building a full internal design team. We often support founders preparing for launch, traction, or fundraising.

Book a discovery call. We'll talk through your goals, challenges, and timeline, and determine whether there's a good fit before moving forward.

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